17–21 October 2025 at HostMilano
Join in person or online!
Welcome to Milan!
The World Barista Championship (WBC), the premier global coffee competition, comes to Milan, Italy at HostMilano, October 17–21, 2025.
Returning to Milan after 2021, the WBC celebrates coffee excellence and the barista profession, with competitors showcasing their skills in espresso, milk, and signature beverage courses.
Join us in person by registering for a show badge below, or watch online via livestream, YouTube, and social channels with #MilanWBC.
World Barista Championship
The World Barista Championship (WBC) proudly celebrates the artistry of coffee excellence and significantly elevates the barista profession on a global scale. Each year, more than 50 talented champions from around the globe engage in this prestigious competition, where they meticulously craft four espressos, four milk-based drinks, and four unique signature beverages during a highly time-sensitive 15-minute performance.
Celebrating 25 years of WBC!
This year marks a remarkable milestone for the World Barista Championship (WBC) as it proudly celebrates its 25th anniversary. From its modest beginnings tucked-away in the corner of a Monte Carlo convention centre with just 14 baristas, it has grown into a globally revered stage with participants from over 50 Competition Bodies.
In its 15-minute spotlight, the WBC has served as both a showcase and a springboard for the world’s most talented baristas. Each year, it redefines our understanding of coffee’s potential, challenging us to see, taste, and appreciate coffee in new and exciting ways.
Join us in Milan as we honor this extraordinary journey and pay tribute to the many hands who have shaped this prestige coffee competition over the past quarter-century. Let’s raise a cup to 25 years of excellence, innovation, and community!
Supported by:
Venue
WBC Milan is taking place at HostMilano, October 17-21, 2025. HostMilano, held at Fiera Milano (Rho), is the global epicenter for the Horeca and Food Service industry, offering an unparalleled platform for innovation, networking, and showcasing the latest trends in hospitality.
How to Join
In-Person Tickets
Register for a show badge at the link below.
Watch Online
Can’t join in person? You can join the live stream for free on this website or catch up on performances on the WCC YouTube channel, no registration required. You can also cheer along on socials by following the World Coffee Championships channels and by using the hashtag #WCCMilan #MilanWBC.
Brew Bar
Stationed right next to the WBC Stage, the WCC Brew Bar is a dedicated space where attendees can enjoy expertly crafted coffees, brewed by our amazing WCC Volunteers using top-quality beans and a wide range of brewing methods. Whether you need a quick caffeine boost or want to explore unique flavors, this is the perfect spot to refuel and recharge during this energy-filled event!
See Sponsors →
Top Sponsors
Storm Barista Attitude
Qualified Espresso Machine
Tempesta
Tempesta is the latest chapter of the Barista Attitude project. Inspired by the sentiment of bravery that explorers demonstrate when facing the unknown, this project couples maximum performance with uncompromised design, staging the barista’s talent at its absolute best. Driven by the core values of openness and inclusion, Barista Attitude originated from collaborative efforts between internal and external stakeholders harmoniously integrating manufacturing know-how, barista expertise, and operator experience, thus resulting in a very intuitive, heavy-duty, workflow-friendly range of espresso machines and grinders. Tempesta represents the highest expression of competitive performance within this range, conceived for high volume locations and tuned for competition purposes.
BWT water+more
Qualified Water Filtration
As a water optimization specialist operating on an international footing, we at BWT water+more have an overview of water situations worldwide and support the international barista scene with our full know-how. Founded in 2005, the water filter specialist is a member of the global Best Water Technology Group (BWT). Founded in Austria in 1990, the BWT Group is Europe’s leading player in the water treatment industry, with approx. 5,000 employees in 70 subsidiaries and affiliates.
Victoria Arduino
Qualified Espresso Grinder
Mythos MY75
At Victoria Arduino, we carefully nurture the passion for excellence in all espresso coffee lovers with the most advanced coffee knowledge, the best technology, and design since 1905. We love working alongside our partners who strive for success through coffee excellence and the principles of ethical, social, and environmental responsibility. Victoria Arduino, inspired by your Passion.
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