Sierra Yeo - Switzerland

2026 - WBrC - Switzerland

Instagram: @sierrasriracha

Please tell us a little about yourself:

UK BrChamp 2022, Swiss BrChamp 2026

Content creator, emcee, writer, educator, activist, repping Rose Coffee Roasters in Switzerland with my husband Matt.

Weird to be on this side of the emcee relationship!

What are you excited to do while you visit Brussels?

Eat a lot of chocolate and visiting the peeing boy statue.

What are your interests outside of coffee?

Herbalism, reading, lots of grandma hobbies tbh.

Is there anyone you would like to thank or recognize, or who helped you to prepare for the WCC?

My husband Matt Winton - my rock and sparring partner.

At this point in filling out the form nothing is confirmed yet in terms of coffee + teammates but I will wing it when you ask me on stage!!!