The World Barista Championship (WBC) highlights artistic expression in a competition that challenges the barista in an on-demand performance. Baristas are judged based on visual attributes, creativity, identical patterns in the pairs, contrast in patterns, and overall performance.
The Milan WBCs will take place at World of Coffee Geneva, from June 26-28 at Palexpo SA, Geneva, Switzerland
WBC Milan Schedule
Start planning your time in Milan — the overview & detailed schedules are available for the Geneva World Coffee Championships.
Overview Schedule
High-level schedules for the competition stage, WCC Bars, and World of Coffee show hours.
World Barista Championship (WBC)
Meet the Milan WBC Competitors
2025 World Barista Championship
2025 World Barista Championship Main Stage Sponsors
Storm
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BWT
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Victoria Arduino
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2025 Milan World Barista Championships Art & Espresso Bar Sponsors
