
World Coffee Roasting Championship
The World Coffee Roasting Championship (WCRC) recognizes excellence in coffee roasting, evaluating competitors on their coffee evaluation, preparation, blending, and roasting skills. In this three-stage event, competitors are evaluated on their performance of coffee grading, developing a roasting profile that best accentuates the desirable characteristics of that coffee, and on the ultimate cup quality of coffees roasted. Certified Judges score competitors on dozens of criteria covering pre-roasting preparation and production roasting skills.
The Houston WCCs will take place at Specialty Coffee Expo, from April 25-27 at the GEORGE R. BROWN CONVENTION CENTER, Houston, TX, USA.

Houston WCC Schedule
Start planning your time in Houston — the overview & detailed schedules are available for the Houston World Coffee Championships.
Overview Schedule
High-level schedules for the competition stage, WCC Bar, and Specialty Coffee show hours.

Meet the Houston WCC Competitors
World Coffee Roasting Championship
A-Z

2025 World Coffee Roasting Championship Sponsors
Stronghold Technology, Inc.
2025 Official Production Roaster Sponsor
S9X
At Stronghold, we are dedicated to pushing the boundaries of roasting technology, with the environment and sustainability goals. As we usher in the era of all-electric commercial roasting, we are thrilled that our efforts have been acknowledged, being selected as the official production equipment for the prestigious World Coffee Roasting Championship. This marks a significant step forward for us, challenging the industry norm and bringing an economically and environmentally sustainable future to the global stage.
Nucleus Coffee Tools & Kaffelogic
2024-2026 Official Sample Roaster
LINK
The LINK coffee roaster is a collaborative project by Nucleus Coffee Tools and Kaffelogic, designed to connect the global coffee community with modern technology. Integrated with a smartphone application to enable easy profile selection and customisation, a database of more than 700 roast profiles, and the accumulative data of many years of coffee roasting across the world, the LINK is designed to enable both professionals and newcomers to roasting to prepare small batches of coffee with ease and excellence.
Vivreau
Qualified Water Filtration
Vivreau, North America's daughter company of BRITA SE, is honored to sponsor the 2025 World Coffee Roasting Championship. Water quality plays a key role in bringing out the best in coffee, and we’re excited to share our filtration expertise with the specialty coffee community. Together with the SCA, we’re committed to elevating coffee excellence.

Competitor FAQ
Where is the World Coffee Roasting Championships 2025 being held?
On the show floor at Specialty Coffee Expo Houston: www.coffeeexpo.org
Show dates: April 25th – 27th
Where can I find the schedule for World Coffee Roasting Championships?
You can find a link to the full schedules here.
I can see the production roasts have been split across two days, why is this?
Due to an increase in competitor numbers, and the strict venue hours, the WCC has updated the current format and schedules. For a much deeper explanation you can find this information in the following document: HERE
I have some supporters who want to come and see me perform, where can they purchase tickets?
Anyone can register and purchase a badge via the Specialty Coffee Expo Houston and select from 1-day or 3-day options: www.coffeeexpo.org/registration-information
I am having issues with my registration, who can I reach out to for help?
The registration team at Expo will be able to assist you via the registration portal or you can use the contact us form: www.coffeeexpo.org/contact-us
Who are this year’s sponsors?
You can find the list of WCRC 2025 sponsors here.
Where can I watch the WCRC 25 online?
You can watch livestream for free from the WCRC website, or you can watch at your own leisure’s on the WCC YouTube channel.
Where will the Awards Ceremony take place?
The WCRC 25 awards will take place off the show floor this year. The awards will still take place inside the George R. Brown Convention Centre in the Ballroom on Level 3. There will be directional signage to aide in finding the location. The awards will take place at 4:30 pm on April 27th.
